Tag Archives: website leasing

Website Leasing

Could Website Leasing Kill Websites?

Weighing up the pros and cons of website leasing will almost certainly have you choosing to ditch your self build plans and get on board the most clear and concise way of ‘getting online’. But could website leasing be the end of websites as we know it?

Website leasing, although still relatively new in the digital marketplace, is an area growing rapidly in popularity. If you’re a small to medium sized business wanting to attract new customers or retain brand awareness it’s a perfect alternative to resource-heavy website builds. You know you’re going to hit the top search spots and be accessible to your target audience at the click of a button, yet there’s limited outlay or commitment.

So why would anyone still choose to design and build their own websites and is there a danger that website leasing could change the way the Internet functions?  The answer to that is yes. And no.

Firstly you need to look at the types of website offerings available to the casual user. Generally, a person’s online usage could be categorised into three areas; entertainment and gaming, information and academia or goods and services.

Website leasing comes into its own in the goods and services category, where the Internet user wants to find a product, service or contact for a specific task. The range of tasks could be infinite, but all have the same elements in common – they are all things that your website surfer needs and is searching for. Whether it’s a hunt for a local florist, mechanic or national retailer the principles are the same, they want to find it quickly, easily and without too much effort.

And make no mistake; the vast majority of people will click on one of the top search results Google spits out. Being on page two or three of the results list just doesn’t cut it when there’s so much choice and so much competition. This is where website leasing does beg the question, ‘is a traditional website really the best solution to get noticed?’

Of course there are many small and medium businesses that are enjoying the best of both worlds. They retain a traditional website with more detailed information that caters for existing customers, but they also invest in website leasing for their brief profile, which is what will land the top search positions.

So, that’s where the answer is ‘yes’, website leasing does change the nature of the Internet, but the flip side is that in many cases, no it doesn’t.

Why? Because when you move to the other main categories of online use, people generally fall into one of two areas. Either they are happy to ‘surf’, chat to others and click around for something to entertain and spark their interest (for example YouTube, bbc.co.uk or Facebook), or they know exactly what they want and how to get to it (for example Internet banking or an academic resource).

Will website leasing kill websites? Of course not, we’ll still be inundated with more websites than we could ever imagine, but perhaps by insisting that our online profiles work more effectively we cut out some of the dross currently served to our audience.

Website Renting

The History of Website Renting

Website Renting

Website Renting

Although it seems the World Wide Web has been around for years it’s still a relatively new phenomenon and one of its newest additions is website renting. Yet like most things that become commonplace, we feel we’ve never lived without it.

If websites were step twenty of the history of the Internet, website renting probably comes in at around step 100. From the initial days of the ‘net being created for and by academia, to the current mass usage (over 66% of the UK population are regularly online), the Internet has gone through many iterations.

Long gone are the days where the Internet conjured up images of groups of ‘geeks’ sitting around sharing data, now its everyone from young children to silver surfers who are active online.

The big turning point has to be Tim Berners-Lee’s introduction of the ‘World Wide Web’ in 1990, when the acronyms HTML, HTTP, and URL were first introduced. It’s only just over 20 years ago, yet it seems unimaginable to live without the benefits websites have introduced to us. It’s these huge benefits which spurred the development of website renting.

When Netscape launched it’s first visual browser in 1994 it was inevitable the direction the Internet was going. It was headed for mass audience engagement. And that’s exactly what happened.  People stopped looking to the Yellow Pages for information and started looking at business listings via the Internet, opening up a huge potential new market for those who had a presence online.

Another development in Internet use is the collaboration and discussion amongst users, both locally and across the world. If you’re being talked about it means your brand is known, yet for so many thousands of businesses, they are too hidden to ever play a part. Website renting offers that elusive element – the chance to get noticed.

Which brings us to a final, crucial part of the history of the Internet and in turn website renting. Google. Google went live in 1998 and changed the way people used the Internet. If the audience were stumbling across businesses online when Netscape launched, they were demanding to find businesses online when Google took over.

Now in 2011 we take for granted the ease and effectiveness of Google and the ability to discover exactly what we’re looking for immediately and easily. It’s this expectation that businesses can exploit by considering website renting, which brings together all the best elements of the World Wide Web so far.

Website renting is a relatively new occurrence on the Internet but ever since the surge in computer and internet use by the general public, website renting has been a seed planted, ready to blossom. Now the seed has grown into a sturdy tree, but will continue to develop into a forest.

Rent a website

Is it a Step Too Far to Rent a Website?

Rent a websiteYou can rent most things in the current market; houses, cars or furniture and now you can even rent a website. Is it just a reflection on a new technological age that even virtual products should come under the rental banner? And is there anything wrong with online ‘goods’ being treated this way?

There’s not much you couldn’t rent nowadays. Whatever your requirement is there’s bound to be a rentable solution available. It’s seen as a pretty normal and usually cost effective way of obtaining something out of reach if you were buying, or as a way of being a ‘have’ instead of a ‘have not’ without the big commitment of a purchase.

It’s clear why someone would want to rent a house or a car. It’s a big investment which usually requires a huge outlay if you’re going to buy, yet you can keep up with the Joneses by making a neat monthly payment. But would you want to, or need to, rent a website?

Are you really going to fall behind your competitors if you don’t have a website, or if you don’t have an effective website? Will you become a ‘have not’ if you don’t hit the front page of Google? Is the option to rent a website better than just creating something using one of the hundreds of ‘self build’ web packages?

The simple answer is yes to all three questions because the reality is; being able to rent a website is a perfect solution for anyone who wants to get noticed online. In fact when there’s the option to rent rather than build a website, the question may become, ‘is there any benefit of buying a costly new site?’ (This is the question usually asked when someone decides to get a new car, house or business premises).

People are coming to realise being online isn’t enough in a competitive and packed marketplace. You need to be discoverable; quickly and easily. It’s akin to making the decision to rent a high street shop in the most prominent position to attract the new clientele. When you decide to rent a website you’re essentially deciding to rent the shop-front in the best location, but without the price tag.

And there’s no doubt the price tag is another reason the move is shifting towards people choosing to rent a website rather than buy. There’s always been a big divide been the quality and usability of sites. The cheap, self build sites usually look just that; cheap and self built, yet if you want something bespoke and elegantly designed it comes with a hefty price tag, especially when you throw in hosting and maintenance.

This would all be fine if it guaranteed you would make an impression and recoup the investment by generating sales or hits. But it doesn’t. Many a lovely, beautifully crafted website will sit sadly on page 12, 32 or even 100+ in search engine results. Whereas if you choose to rent a website you’re guaranteed to beat all those expensive sites to the top search spots.

So, is there anything wrong with people deciding to rent a website? Not unless choosing the most successful, cost effective and innovate way to be discovered online is wrong.

Why you should rent a website

Why You Should Rent A Website

Why you should rent a website

The choice between purchasing outright your new website and using a rent a website service isn’t a decision that should be taken lightly. Renting websites might not be right for every business type, model or situation.

The traditional model of a rent a website service or website leasing scheme is where the web design agency take the overall cost of the web design and simply divides it by say twenty-four months. The client then gets to rent a website each month for two years and after the two years are finished has the option to buy the site at a discounted price.

The advantage of the above method is the client gets a new website without having to lay out a large sum of money. There may also be certain tax advantages with doing it this way, but this may vary depending on where you are. In most cases the new site will be built off the back of a template from a content management system (cms) like Joomla, Drupal or WordPress.

Template based designs can make websites look a little similar. Larger companies looking for their own unique branded style might find this an obstacle. There may also be an issue over who owns what. If you need the copyright to the text, images, video, programming code and scripts then you might want to check the small print very carefully.

The latest trend in rent a website services is where the site is used more for traffic generation than a corporate brochure. In other words a company will rent a website that is already on page one of Google. This might only be a small, highly optimised site that is designed to send targeted traffic direct to the client or to the clients existing website. A guarantee is sometimes provided should the site fall from page one of Google for the chosen key phrases the client stops payment. The advantages to the client are obvious as the risk is now with the web design company. This type of rent a website system is ideally suited to a business that already has a website but is seeing very little new business or few customer enquiries being generated. They can use the rented website to drive fresh targeted traffic to their existing website.

With over 90% of web searchers clicking on what they see on the first page of Google, and, depending on whose figures you believe, about half of all searchers click on the very first listing. Therefore number one is the place to be more so than ever before. This will become even more important and extremely valuable to businesses as the number of mobile searchers is growing rapidly. I did a search on my mobile for the phrase ‘swimming lessons’ and the screen showed the number one position followed by the Google places map. No other listings could be seen. You now have a situation where the number one position is effectively page one and the number two position is on page two. Page two listings only get a tiny percentage of the clicks.

If you are looking for more traffic for your website and more enquiries and leads for your business (and who isn’t?) then using a rent a website service could be your answer; especially if it guarantees you a page one listing on Google.