Tag Archives: Web Design

Web Design Tips: Make It Work For You

Many people desire to get really good at web design, or even dream of doing it as a career like the web design derby team. Those who can persevere to learn the ins and outs of web design can make a lot of money doing it.

  • Make sure all of your webpages actually have titles, and make sure they are descriptive. A surprising number of webpages out there are called “untitled document” or “new document”. This not only denies visitors a useful piece of information to remember your site, but also absolutely destroys your SEO, since search engines weight page titles heavily when ranking sites.
  • Keep in mind that you shouldn’t overuse JavaScript. Even though it can give your website a web-design-derbymore transparent and responsive look, it can give some users problems. Every web browsers is different and they are constantly updating. Keep in mind that not every single person who visits your site has the most up to date browser version. Also, people sometimes don’t have JavaScript enabled in their browsers. If you choose to use JavaScript every time, you will prevent some users from being able to effectively use your site.
    Learn the basics of HTML and CSS. Although there are many templates that allow you to just fill in the blanks, in order to create a web page, these templates provide only limited design possibilities. Understanding how the mark-up language and stylesheet work together will enable you to customize your website to your heart’s content.
  • Test your website in the most popular browsers and platforms to make sure that it displays correctly. Sometimes scripts that work in one browser may not produce the same results in another browser. So you may need take extra measures, like adding a function for browser detection, in order to ensure that your website will display properly under most conditions.
    Get signed up for a design newsletter to stay current on web design trends. This way, if you ever are at a loss for ideas, you will be able to find inspiration through the newsletters. Newsletters are available to offer advices for site designers of all skill levels.
  • You should understand that it shouldn’t be costly to design your site. There are lots of costly, fancy tools for web design; however, without fail, each one has a less costly (or even free) counterpart. You can get the same jobs done with open-source no-cost software, for instance, that you can do with corporate-funded for-profit programs. Using this open source software may save you a lot of money.

For a great web design company we recommend visiting SB Web Consulting Ltd located at The Old Vicarage, Market Street, Castle Donington,Derbyshire, DE74 2JB or call 01332 856384 or email info@sbwebconsulting.co.uk.

Choosing your key phrases

Rent A Website Key Phrases

Choosing your key phrases

Choosing your key phrases

This My Rent A Website post will show you how to choose good converting key phrases for your product or services.

 

As a small business or sole trader considering whether to have a website or if you already have a website but aren’t getting the enquiries you hoped for, the first thing you need to do is check your key phrases.

Your website should have a consistent theme across most of its pages and should be relevant to your key phrases. If you go to Google’s Keyword tool (see figure 1) you can type in some phrases related to your products or services. It might be an idea to add certain modifiers to your phrases if you are in a very competitive market. Modifiers can be a subset of your service, such as cosmetic dentistry instead of dentistry. You can also use your location, e.g. carpet cleaners in Stoke.

 

Rent a website adwords

Figure 1: Google's Keyword Tool

 

Look through all the key phrases and choose ones relevant to you. Bear in mind the object of the exercise is to get clicks through to your website when people search for specific phrases. There is no point in targeting massively competitive phrases as the work required to get your website on page one simply won’t be worthwhile. Better still is to choose a less competitive key phrase that can get you to page one in a reasonable period of time. Once you are on page one then you can work on pushing your site towards the top of page one or even getting more than one listing on the page for your website. This way you are increasing your chances of a searcher going through to your website and calling you.

Don’t forget that searchers looking for your particular product or service are interested in what you have to offer. This is different from advertising in other media as the readership may or may not be interested in what you have to offer.

Why You Really Should Rent A Website

Why You Really Should Rent A Website

Why You Really Should Rent A Website

Why You Really Should Rent A Website

If you are a small business owner or a sole trader then let me explain why I think you really should rent a website.

 

If you are in the above group, what marketing are you doing at the moment? Most small business owners I talk to tend to do a mixture of the following:
Marketing methods of small business owners
Marketing Media/Method Cost Notes
Advert in the local paid or free paper £50 to £100’s per week Many of the free papers are going out of business
Advert in the local freely delivered booklet £40 per month these are usually delivered to individual suburbs of each town and therefore have a very small readership
Advert in Yellow pages £550 Minimum per year Cannot cancel this regardless of how effective it is or not!
Sponsored listing in online directories £50 – £500 per annum This figure depends on the popularity of the directory, i.e how many visitors it has
Leaflets & Flyers £150 for the first print run This doesn’t account for the cost of paying someone to deliver the flyers.
Advert in Post Office £500 For this you will get an image on a screen that is rotated along with other ads to the people queuing at the post office
New web site Think of a number times it by ten, take off the number you started with… blah blah blah… Sorry for the sarcasm. The figures vary depending on whether you get your next door neighbours 15-year-old son to build you a website (hmmmm!) or get a professional developer to do it for you.

The Problem?

Here’s the question… what is the problem(s) with all the above methods?

Not one of them targets people who are interested in what you offer. In other words, if you are a painter and decorator, a plasterer, an auto electrician, a driving instructor or one of the thousands of other small business owners then if you use the above methods you are selling to people who in the most, really, really aren’t interested in what you have to offer. The secret to long-term success in business is to get your offer in front of enough people who are interested in what you have to offer.

Adverts in Newspapers and Booklets

Whilst this can be successful if you are advertising on the prime spot of a large or national newspaper; using a small local newspaper will have a limited impact simply because of the limited readership. Look at it this way, let’s say the local newspaper has a stated readership of 100,000. What percentage of that number will read the paper in its entirety and see your advert.

On top of this what further percentage of that number will be in the market for your service or product at the exact time that they happen to see your newspaper advert? This is why advertising salespeople will tell you that you have to advertise regularly to get any benefit. They are hoping that someone will fall on your ad just as they need your service. And you wonder why you get very few enquiries from your ads.

Yellow Pages and Similar Style Online Directories

It is slightly different if you advertise in the Yellow Pages and other directories, but only a little. Obviously people are looking for your particular product or service – this is known as a hot lead. But if only they would spot your ad from the other 87 or so adverts offering the same service. Yes, you could pay for a sponsored listing or bigger ad but you still have no guarantee that potential customers will call you even though you have spent several hundred pounds for that advert.

Leaflets and Flyers

You have paid good money to have a few thousand flyers printed and now the tricky part… how are you going to deliver them? If you are going to post/deliver them yourself, is that an effective use of your time? How much is your time worth? Also, how effective are leaflets, the market suggests that for a professional, well designed leaflet you are looking at a response rate of between 1 -2 %. Of course that doesn’t mean that the 1-2% will all do business with you. Just that they will call for more information.

Post Office Video Screens and Other Kiosk Adverts

You stand there, getting more frustrated at having to wait in a queue. Are you really going to remember the advert you see on the TV screen or are you more interested in why the person at the front of the queue hasn’t got their money out ready to pay.

New Website

Having a shiny new website should bring in tons of new business, right? Unfortunately it’s wrong! Unless people can find your website you have wasted your money. It’s a little like having a retail shop at the top of the Himalayas. If no one can find you then what’s the point? Nowadays, unless your website is on page one of Google for your key phrases then you have probably wasted your money.

Is there a Solution

Yes, You can rent a website that guarantees you a page one organic result for your key phrases or you don’t pay. The reason this is different is that you are targeting people who are actively searching for your service or product. Lets say you are a joiner in Derby, last month there was 720 local searchers for a joiner in Derby. Now if you have a rented website that targets that key phrase and you are on page one of Google, how many of those 720 searchers will call you? Quite a few I think.

dragdrop-thumb

You Want a Website?

Don’t buy a website until you have read this, otherwise you could be wasting a ton of money.

The old fashioned way went something like this…

You get in touch with two or three web design companies who talk about needs analysis, design integrity, user experience specialists and other wonderful phrases when all you wanted was more leads, more enquiries and more business.

They would then build you a nice looking website with all the bells and whistles – but how much extra business does it bring you?

It doesn’t need to be this difficult

Not any more. By renting a website from myrentawebsite.co.uk everything is done for you. The website is designed, built and optimised to get it to the first page of Google. By getting the website onto the first page of Google you will get leads, enquiries, and sales.

Best of all though… if your rented website isn’t on page one of Google you don’t pay anything.