Tag Archives: SEO

Free SEO Newsletter

Free SEO Audit Report

Free SEO Newsletter

Free SEO Newsletter

Do you have a website that doesn’t rank on page one of Google for your key phrases?

If so we can help… and best of all it won’t cost you a penny.

We are launching our new free seo newsletter service. And for any one who signs up now will receive a free SEO audit report for their website, worth well over £100.

Our newsletter will only be sent when we have something worth shouting about, that will be of benefit to you. It will be full of tips and advice on how to get your site further up the Google rankings.  We won’t be flooding your inbox with spam or worthless junk and will only be sent about once or twice a month.

Go ahead and sign-up on the right hand side and get your free seo audit report.

Website Leasing

Could Website Leasing Kill Websites?

Weighing up the pros and cons of website leasing will almost certainly have you choosing to ditch your self build plans and get on board the most clear and concise way of ‘getting online’. But could website leasing be the end of websites as we know it?

Website leasing, although still relatively new in the digital marketplace, is an area growing rapidly in popularity. If you’re a small to medium sized business wanting to attract new customers or retain brand awareness it’s a perfect alternative to resource-heavy website builds. You know you’re going to hit the top search spots and be accessible to your target audience at the click of a button, yet there’s limited outlay or commitment.

So why would anyone still choose to design and build their own websites and is there a danger that website leasing could change the way the Internet functions?  The answer to that is yes. And no.

Firstly you need to look at the types of website offerings available to the casual user. Generally, a person’s online usage could be categorised into three areas; entertainment and gaming, information and academia or goods and services.

Website leasing comes into its own in the goods and services category, where the Internet user wants to find a product, service or contact for a specific task. The range of tasks could be infinite, but all have the same elements in common – they are all things that your website surfer needs and is searching for. Whether it’s a hunt for a local florist, mechanic or national retailer the principles are the same, they want to find it quickly, easily and without too much effort.

And make no mistake; the vast majority of people will click on one of the top search results Google spits out. Being on page two or three of the results list just doesn’t cut it when there’s so much choice and so much competition. This is where website leasing does beg the question, ‘is a traditional website really the best solution to get noticed?’

Of course there are many small and medium businesses that are enjoying the best of both worlds. They retain a traditional website with more detailed information that caters for existing customers, but they also invest in website leasing for their brief profile, which is what will land the top search positions.

So, that’s where the answer is ‘yes’, website leasing does change the nature of the Internet, but the flip side is that in many cases, no it doesn’t.

Why? Because when you move to the other main categories of online use, people generally fall into one of two areas. Either they are happy to ‘surf’, chat to others and click around for something to entertain and spark their interest (for example YouTube, bbc.co.uk or Facebook), or they know exactly what they want and how to get to it (for example Internet banking or an academic resource).

Will website leasing kill websites? Of course not, we’ll still be inundated with more websites than we could ever imagine, but perhaps by insisting that our online profiles work more effectively we cut out some of the dross currently served to our audience.

Choosing your key phrases

Rent A Website Key Phrases

Choosing your key phrases

Choosing your key phrases

This My Rent A Website post will show you how to choose good converting key phrases for your product or services.

 

As a small business or sole trader considering whether to have a website or if you already have a website but aren’t getting the enquiries you hoped for, the first thing you need to do is check your key phrases.

Your website should have a consistent theme across most of its pages and should be relevant to your key phrases. If you go to Google’s Keyword tool (see figure 1) you can type in some phrases related to your products or services. It might be an idea to add certain modifiers to your phrases if you are in a very competitive market. Modifiers can be a subset of your service, such as cosmetic dentistry instead of dentistry. You can also use your location, e.g. carpet cleaners in Stoke.

 

Rent a website adwords

Figure 1: Google's Keyword Tool

 

Look through all the key phrases and choose ones relevant to you. Bear in mind the object of the exercise is to get clicks through to your website when people search for specific phrases. There is no point in targeting massively competitive phrases as the work required to get your website on page one simply won’t be worthwhile. Better still is to choose a less competitive key phrase that can get you to page one in a reasonable period of time. Once you are on page one then you can work on pushing your site towards the top of page one or even getting more than one listing on the page for your website. This way you are increasing your chances of a searcher going through to your website and calling you.

Don’t forget that searchers looking for your particular product or service are interested in what you have to offer. This is different from advertising in other media as the readership may or may not be interested in what you have to offer.

Website Rental: The New Digital Phenomenon

Website Rental: The New Digital Phenomenon

Website Rental: The New Digital PhenomenonForget Facebook, Twitter or Digg, they’re all so 2010, the new digital phenomenon has to be website rental. Why? With everything else turning digital it makes sense that digital is turning, well… digital!

In our modern lives everything is online, from banking and shopping to entertainment and information; it’s all accessed from the latest PDA, MacBook, iPhone, Blackberry or even the old fashioned PC. If you’re not part of this enlightened digital world you’re already a huge step behind the competition, your friends and your contemporaries, yet here’s a really easy and effective way to leap firmly to the front of the virtual queue.

Website rental offers a perfect solution for non-techies, who would prefer to spend more time in the real, rather than virtual world but who realise the need for a strong digital profile. It’s a solution that is rapidly growing in popularity as the successes are noted and monitored.

Phenomena often take time to develop and it already feels like we’re coming to a second wave in the world of website rental. The first iteration was to rent a fully fledged, and often expensive, site from a developer that never guaranteed you more than a web presence. Sure, you could say you were hugely progressive by having a website but nine times out of ten, no one could find it. What’s exciting about the second iteration is that website rental has moved forward to become just what a digital product should be: effective, accessible, instant, and above all, a product which offers something useful.

Useful can be a funny phrase to use but when you think about it, all good digital products have a clear and defined use. They let you stay in touch with friends, share, communicate, collaborate and find information, all pretty valuable things. Gone are the days when a clunky but attractive looking website was described as a great digital product, now it’s much more about what it offers. Website rental neatly ticks the box in offering something not only pretty unique but also undisputedly practical and purposeful. It offers a quick, easy and affordable way to get noticed. Guaranteed.

Having an immediately top ranked profile is invaluable in a world where people want to find, discover and interact right now, with no delay. People don’t want to search or wade through pages of results to find what they’re looking for. Why would they when this is the digital age? That’s why website rental is destined to be the next big online phenomenon; there is nothing else that offers people that chance to leapfrog the time consuming task of SEO (Search Engine Optimisation), the hit and miss nature of Google ads or the hours of posting on blogs and forums to get your name known. None of which guarantees you the podium, first page finish that website rental does.

One thing about phenomena though, they do tend to become mainstream quite quickly. They tend to become picked up by the masses as soon as the news of a great new product hits the headlines. What’s nice about website rental is that it still feels like you can get involved in the early stages. It still feels like there’s a chance to take advantage of an exciting new phase of online development.

Certainly, website rental gives you the chance to become an early adopter of the next digital phenomenon. Then, all you need to do is sit back and enjoy watching the wave of followers walk in your footsteps.

Free SEO Newsletter

Does It Work?

Why Rent a Website?

Using the old system of buying websites only works for the minority. And only then if you have a really tight niche or have the money to spend on SEO (Search Engine Optimisation) specialists.

Here’s How

If you sell ACME widgets for example and a customer was searching for your company or products on Google, what would they search for?

  • Your company name?
    • Possibly if you are a recognised brand, but unlikely otherwise
  • ACME widgets?
    • Almost certainly
  • Cheap ACME widgets?
    • Quite likely
  • Blue ACME widgets?
    • Potential clients will most likely use a modifier + key phrase

Do This

Think about your products or services and think of a few key phrases that users would search for and test them in Google. If you are not on page one of Google then you are missing out on a huge potential market. In fact I would go as far as to say that in most cases if you are not on page one you are wasting your time.

Search Habits

When you last searched on Google did you go beyond the first page? Most don’t, in fact 90% of users only use the first page of Google. So if you aren’t there you aren’t in the game.

Why Rent a Website?

Apart from the fact that renting a website from MyRentaWebsite.co.uk is tax deductible, there are may other reasons why you should:

Cost – You don’t pay for the design

Support – You don’t need to worry about support or maintenance as that’s included

Effectiveness – You only pay when your rented website is on page one of Google