Tag Archives: Rented Website

Why You Really Should Rent A Website

Why You Really Should Rent A Website

Why You Really Should Rent A Website

Why You Really Should Rent A Website

If you are a small business owner or a sole trader then let me explain why I think you really should rent a website.

 

If you are in the above group, what marketing are you doing at the moment? Most small business owners I talk to tend to do a mixture of the following:
Marketing methods of small business owners
Marketing Media/Method Cost Notes
Advert in the local paid or free paper £50 to £100’s per week Many of the free papers are going out of business
Advert in the local freely delivered booklet £40 per month these are usually delivered to individual suburbs of each town and therefore have a very small readership
Advert in Yellow pages £550 Minimum per year Cannot cancel this regardless of how effective it is or not!
Sponsored listing in online directories £50 – £500 per annum This figure depends on the popularity of the directory, i.e how many visitors it has
Leaflets & Flyers £150 for the first print run This doesn’t account for the cost of paying someone to deliver the flyers.
Advert in Post Office £500 For this you will get an image on a screen that is rotated along with other ads to the people queuing at the post office
New web site Think of a number times it by ten, take off the number you started with… blah blah blah… Sorry for the sarcasm. The figures vary depending on whether you get your next door neighbours 15-year-old son to build you a website (hmmmm!) or get a professional developer to do it for you.

The Problem?

Here’s the question… what is the problem(s) with all the above methods?

Not one of them targets people who are interested in what you offer. In other words, if you are a painter and decorator, a plasterer, an auto electrician, a driving instructor or one of the thousands of other small business owners then if you use the above methods you are selling to people who in the most, really, really aren’t interested in what you have to offer. The secret to long-term success in business is to get your offer in front of enough people who are interested in what you have to offer.

Adverts in Newspapers and Booklets

Whilst this can be successful if you are advertising on the prime spot of a large or national newspaper; using a small local newspaper will have a limited impact simply because of the limited readership. Look at it this way, let’s say the local newspaper has a stated readership of 100,000. What percentage of that number will read the paper in its entirety and see your advert.

On top of this what further percentage of that number will be in the market for your service or product at the exact time that they happen to see your newspaper advert? This is why advertising salespeople will tell you that you have to advertise regularly to get any benefit. They are hoping that someone will fall on your ad just as they need your service. And you wonder why you get very few enquiries from your ads.

Yellow Pages and Similar Style Online Directories

It is slightly different if you advertise in the Yellow Pages and other directories, but only a little. Obviously people are looking for your particular product or service – this is known as a hot lead. But if only they would spot your ad from the other 87 or so adverts offering the same service. Yes, you could pay for a sponsored listing or bigger ad but you still have no guarantee that potential customers will call you even though you have spent several hundred pounds for that advert.

Leaflets and Flyers

You have paid good money to have a few thousand flyers printed and now the tricky part… how are you going to deliver them? If you are going to post/deliver them yourself, is that an effective use of your time? How much is your time worth? Also, how effective are leaflets, the market suggests that for a professional, well designed leaflet you are looking at a response rate of between 1 -2 %. Of course that doesn’t mean that the 1-2% will all do business with you. Just that they will call for more information.

Post Office Video Screens and Other Kiosk Adverts

You stand there, getting more frustrated at having to wait in a queue. Are you really going to remember the advert you see on the TV screen or are you more interested in why the person at the front of the queue hasn’t got their money out ready to pay.

New Website

Having a shiny new website should bring in tons of new business, right? Unfortunately it’s wrong! Unless people can find your website you have wasted your money. It’s a little like having a retail shop at the top of the Himalayas. If no one can find you then what’s the point? Nowadays, unless your website is on page one of Google for your key phrases then you have probably wasted your money.

Is there a Solution

Yes, You can rent a website that guarantees you a page one organic result for your key phrases or you don’t pay. The reason this is different is that you are targeting people who are actively searching for your service or product. Lets say you are a joiner in Derby, last month there was 720 local searchers for a joiner in Derby. Now if you have a rented website that targets that key phrase and you are on page one of Google, how many of those 720 searchers will call you? Quite a few I think.

Website Renting

The History of Website Renting

Website Renting

Website Renting

Although it seems the World Wide Web has been around for years it’s still a relatively new phenomenon and one of its newest additions is website renting. Yet like most things that become commonplace, we feel we’ve never lived without it.

If websites were step twenty of the history of the Internet, website renting probably comes in at around step 100. From the initial days of the ‘net being created for and by academia, to the current mass usage (over 66% of the UK population are regularly online), the Internet has gone through many iterations.

Long gone are the days where the Internet conjured up images of groups of ‘geeks’ sitting around sharing data, now its everyone from young children to silver surfers who are active online.

The big turning point has to be Tim Berners-Lee’s introduction of the ‘World Wide Web’ in 1990, when the acronyms HTML, HTTP, and URL were first introduced. It’s only just over 20 years ago, yet it seems unimaginable to live without the benefits websites have introduced to us. It’s these huge benefits which spurred the development of website renting.

When Netscape launched it’s first visual browser in 1994 it was inevitable the direction the Internet was going. It was headed for mass audience engagement. And that’s exactly what happened.  People stopped looking to the Yellow Pages for information and started looking at business listings via the Internet, opening up a huge potential new market for those who had a presence online.

Another development in Internet use is the collaboration and discussion amongst users, both locally and across the world. If you’re being talked about it means your brand is known, yet for so many thousands of businesses, they are too hidden to ever play a part. Website renting offers that elusive element – the chance to get noticed.

Which brings us to a final, crucial part of the history of the Internet and in turn website renting. Google. Google went live in 1998 and changed the way people used the Internet. If the audience were stumbling across businesses online when Netscape launched, they were demanding to find businesses online when Google took over.

Now in 2011 we take for granted the ease and effectiveness of Google and the ability to discover exactly what we’re looking for immediately and easily. It’s this expectation that businesses can exploit by considering website renting, which brings together all the best elements of the World Wide Web so far.

Website renting is a relatively new occurrence on the Internet but ever since the surge in computer and internet use by the general public, website renting has been a seed planted, ready to blossom. Now the seed has grown into a sturdy tree, but will continue to develop into a forest.

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You Want a Website?

Don’t buy a website until you have read this, otherwise you could be wasting a ton of money.

The old fashioned way went something like this…

You get in touch with two or three web design companies who talk about needs analysis, design integrity, user experience specialists and other wonderful phrases when all you wanted was more leads, more enquiries and more business.

They would then build you a nice looking website with all the bells and whistles – but how much extra business does it bring you?

It doesn’t need to be this difficult

Not any more. By renting a website from myrentawebsite.co.uk everything is done for you. The website is designed, built and optimised to get it to the first page of Google. By getting the website onto the first page of Google you will get leads, enquiries, and sales.

Best of all though… if your rented website isn’t on page one of Google you don’t pay anything.

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Does It Work?

Why Rent a Website?

Using the old system of buying websites only works for the minority. And only then if you have a really tight niche or have the money to spend on SEO (Search Engine Optimisation) specialists.

Here’s How

If you sell ACME widgets for example and a customer was searching for your company or products on Google, what would they search for?

  • Your company name?
    • Possibly if you are a recognised brand, but unlikely otherwise
  • ACME widgets?
    • Almost certainly
  • Cheap ACME widgets?
    • Quite likely
  • Blue ACME widgets?
    • Potential clients will most likely use a modifier + key phrase

Do This

Think about your products or services and think of a few key phrases that users would search for and test them in Google. If you are not on page one of Google then you are missing out on a huge potential market. In fact I would go as far as to say that in most cases if you are not on page one you are wasting your time.

Search Habits

When you last searched on Google did you go beyond the first page? Most don’t, in fact 90% of users only use the first page of Google. So if you aren’t there you aren’t in the game.

Why Rent a Website?

Apart from the fact that renting a website from MyRentaWebsite.co.uk is tax deductible, there are may other reasons why you should:

Cost – You don’t pay for the design

Support – You don’t need to worry about support or maintenance as that’s included

Effectiveness – You only pay when your rented website is on page one of Google