Tag Archives: Page One Of Google

Website Leasing

Could Website Leasing Kill Websites?

Weighing up the pros and cons of website leasing will almost certainly have you choosing to ditch your self build plans and get on board the most clear and concise way of ‘getting online’. But could website leasing be the end of websites as we know it?

Website leasing, although still relatively new in the digital marketplace, is an area growing rapidly in popularity. If you’re a small to medium sized business wanting to attract new customers or retain brand awareness it’s a perfect alternative to resource-heavy website builds. You know you’re going to hit the top search spots and be accessible to your target audience at the click of a button, yet there’s limited outlay or commitment.

So why would anyone still choose to design and build their own websites and is there a danger that website leasing could change the way the Internet functions?  The answer to that is yes. And no.

Firstly you need to look at the types of website offerings available to the casual user. Generally, a person’s online usage could be categorised into three areas; entertainment and gaming, information and academia or goods and services.

Website leasing comes into its own in the goods and services category, where the Internet user wants to find a product, service or contact for a specific task. The range of tasks could be infinite, but all have the same elements in common – they are all things that your website surfer needs and is searching for. Whether it’s a hunt for a local florist, mechanic or national retailer the principles are the same, they want to find it quickly, easily and without too much effort.

And make no mistake; the vast majority of people will click on one of the top search results Google spits out. Being on page two or three of the results list just doesn’t cut it when there’s so much choice and so much competition. This is where website leasing does beg the question, ‘is a traditional website really the best solution to get noticed?’

Of course there are many small and medium businesses that are enjoying the best of both worlds. They retain a traditional website with more detailed information that caters for existing customers, but they also invest in website leasing for their brief profile, which is what will land the top search positions.

So, that’s where the answer is ‘yes’, website leasing does change the nature of the Internet, but the flip side is that in many cases, no it doesn’t.

Why? Because when you move to the other main categories of online use, people generally fall into one of two areas. Either they are happy to ‘surf’, chat to others and click around for something to entertain and spark their interest (for example YouTube, bbc.co.uk or Facebook), or they know exactly what they want and how to get to it (for example Internet banking or an academic resource).

Will website leasing kill websites? Of course not, we’ll still be inundated with more websites than we could ever imagine, but perhaps by insisting that our online profiles work more effectively we cut out some of the dross currently served to our audience.

Choosing your key phrases

Rent A Website Key Phrases

Choosing your key phrases

Choosing your key phrases

This My Rent A Website post will show you how to choose good converting key phrases for your product or services.

 

As a small business or sole trader considering whether to have a website or if you already have a website but aren’t getting the enquiries you hoped for, the first thing you need to do is check your key phrases.

Your website should have a consistent theme across most of its pages and should be relevant to your key phrases. If you go to Google’s Keyword tool (see figure 1) you can type in some phrases related to your products or services. It might be an idea to add certain modifiers to your phrases if you are in a very competitive market. Modifiers can be a subset of your service, such as cosmetic dentistry instead of dentistry. You can also use your location, e.g. carpet cleaners in Stoke.

 

Rent a website adwords

Figure 1: Google's Keyword Tool

 

Look through all the key phrases and choose ones relevant to you. Bear in mind the object of the exercise is to get clicks through to your website when people search for specific phrases. There is no point in targeting massively competitive phrases as the work required to get your website on page one simply won’t be worthwhile. Better still is to choose a less competitive key phrase that can get you to page one in a reasonable period of time. Once you are on page one then you can work on pushing your site towards the top of page one or even getting more than one listing on the page for your website. This way you are increasing your chances of a searcher going through to your website and calling you.

Don’t forget that searchers looking for your particular product or service are interested in what you have to offer. This is different from advertising in other media as the readership may or may not be interested in what you have to offer.

Rent a website

Is it a Step Too Far to Rent a Website?

Rent a websiteYou can rent most things in the current market; houses, cars or furniture and now you can even rent a website. Is it just a reflection on a new technological age that even virtual products should come under the rental banner? And is there anything wrong with online ‘goods’ being treated this way?

There’s not much you couldn’t rent nowadays. Whatever your requirement is there’s bound to be a rentable solution available. It’s seen as a pretty normal and usually cost effective way of obtaining something out of reach if you were buying, or as a way of being a ‘have’ instead of a ‘have not’ without the big commitment of a purchase.

It’s clear why someone would want to rent a house or a car. It’s a big investment which usually requires a huge outlay if you’re going to buy, yet you can keep up with the Joneses by making a neat monthly payment. But would you want to, or need to, rent a website?

Are you really going to fall behind your competitors if you don’t have a website, or if you don’t have an effective website? Will you become a ‘have not’ if you don’t hit the front page of Google? Is the option to rent a website better than just creating something using one of the hundreds of ‘self build’ web packages?

The simple answer is yes to all three questions because the reality is; being able to rent a website is a perfect solution for anyone who wants to get noticed online. In fact when there’s the option to rent rather than build a website, the question may become, ‘is there any benefit of buying a costly new site?’ (This is the question usually asked when someone decides to get a new car, house or business premises).

People are coming to realise being online isn’t enough in a competitive and packed marketplace. You need to be discoverable; quickly and easily. It’s akin to making the decision to rent a high street shop in the most prominent position to attract the new clientele. When you decide to rent a website you’re essentially deciding to rent the shop-front in the best location, but without the price tag.

And there’s no doubt the price tag is another reason the move is shifting towards people choosing to rent a website rather than buy. There’s always been a big divide been the quality and usability of sites. The cheap, self build sites usually look just that; cheap and self built, yet if you want something bespoke and elegantly designed it comes with a hefty price tag, especially when you throw in hosting and maintenance.

This would all be fine if it guaranteed you would make an impression and recoup the investment by generating sales or hits. But it doesn’t. Many a lovely, beautifully crafted website will sit sadly on page 12, 32 or even 100+ in search engine results. Whereas if you choose to rent a website you’re guaranteed to beat all those expensive sites to the top search spots.

So, is there anything wrong with people deciding to rent a website? Not unless choosing the most successful, cost effective and innovate way to be discovered online is wrong.

Website Rental: The New Digital Phenomenon

Website Rental: The New Digital Phenomenon

Website Rental: The New Digital PhenomenonForget Facebook, Twitter or Digg, they’re all so 2010, the new digital phenomenon has to be website rental. Why? With everything else turning digital it makes sense that digital is turning, well… digital!

In our modern lives everything is online, from banking and shopping to entertainment and information; it’s all accessed from the latest PDA, MacBook, iPhone, Blackberry or even the old fashioned PC. If you’re not part of this enlightened digital world you’re already a huge step behind the competition, your friends and your contemporaries, yet here’s a really easy and effective way to leap firmly to the front of the virtual queue.

Website rental offers a perfect solution for non-techies, who would prefer to spend more time in the real, rather than virtual world but who realise the need for a strong digital profile. It’s a solution that is rapidly growing in popularity as the successes are noted and monitored.

Phenomena often take time to develop and it already feels like we’re coming to a second wave in the world of website rental. The first iteration was to rent a fully fledged, and often expensive, site from a developer that never guaranteed you more than a web presence. Sure, you could say you were hugely progressive by having a website but nine times out of ten, no one could find it. What’s exciting about the second iteration is that website rental has moved forward to become just what a digital product should be: effective, accessible, instant, and above all, a product which offers something useful.

Useful can be a funny phrase to use but when you think about it, all good digital products have a clear and defined use. They let you stay in touch with friends, share, communicate, collaborate and find information, all pretty valuable things. Gone are the days when a clunky but attractive looking website was described as a great digital product, now it’s much more about what it offers. Website rental neatly ticks the box in offering something not only pretty unique but also undisputedly practical and purposeful. It offers a quick, easy and affordable way to get noticed. Guaranteed.

Having an immediately top ranked profile is invaluable in a world where people want to find, discover and interact right now, with no delay. People don’t want to search or wade through pages of results to find what they’re looking for. Why would they when this is the digital age? That’s why website rental is destined to be the next big online phenomenon; there is nothing else that offers people that chance to leapfrog the time consuming task of SEO (Search Engine Optimisation), the hit and miss nature of Google ads or the hours of posting on blogs and forums to get your name known. None of which guarantees you the podium, first page finish that website rental does.

One thing about phenomena though, they do tend to become mainstream quite quickly. They tend to become picked up by the masses as soon as the news of a great new product hits the headlines. What’s nice about website rental is that it still feels like you can get involved in the early stages. It still feels like there’s a chance to take advantage of an exciting new phase of online development.

Certainly, website rental gives you the chance to become an early adopter of the next digital phenomenon. Then, all you need to do is sit back and enjoy watching the wave of followers walk in your footsteps.