Although it seems the World Wide Web has been around for years it’s still a relatively new phenomenon and one of its newest additions is website renting. Yet like most things that become commonplace, we feel we’ve never lived without it.
If websites were step twenty of the history of the Internet, website renting probably comes in at around step 100. From the initial days of the ‘net being created for and by academia, to the current mass usage (over 66% of the UK population are regularly online), the Internet has gone through many iterations.
Long gone are the days where the Internet conjured up images of groups of ‘geeks’ sitting around sharing data, now its everyone from young children to silver surfers who are active online.
The big turning point has to be Tim Berners-Lee’s introduction of the ‘World Wide Web’ in 1990, when the acronyms HTML, HTTP, and URL were first introduced. It’s only just over 20 years ago, yet it seems unimaginable to live without the benefits websites have introduced to us. It’s these huge benefits which spurred the development of website renting.
When Netscape launched it’s first visual browser in 1994 it was inevitable the direction the Internet was going. It was headed for mass audience engagement. And that’s exactly what happened. People stopped looking to the Yellow Pages for information and started looking at business listings via the Internet, opening up a huge potential new market for those who had a presence online.
Another development in Internet use is the collaboration and discussion amongst users, both locally and across the world. If you’re being talked about it means your brand is known, yet for so many thousands of businesses, they are too hidden to ever play a part. Website renting offers that elusive element – the chance to get noticed.
Which brings us to a final, crucial part of the history of the Internet and in turn website renting. Google. Google went live in 1998 and changed the way people used the Internet. If the audience were stumbling across businesses online when Netscape launched, they were demanding to find businesses online when Google took over.
Now in 2011 we take for granted the ease and effectiveness of Google and the ability to discover exactly what we’re looking for immediately and easily. It’s this expectation that businesses can exploit by considering website renting, which brings together all the best elements of the World Wide Web so far.
Website renting is a relatively new occurrence on the Internet but ever since the surge in computer and internet use by the general public, website renting has been a seed planted, ready to blossom. Now the seed has grown into a sturdy tree, but will continue to develop into a forest.