Monthly Archives: January 2011

Rent a website

Is it a Step Too Far to Rent a Website?

Rent a websiteYou can rent most things in the current market; houses, cars or furniture and now you can even rent a website. Is it just a reflection on a new technological age that even virtual products should come under the rental banner? And is there anything wrong with online ‘goods’ being treated this way?

There’s not much you couldn’t rent nowadays. Whatever your requirement is there’s bound to be a rentable solution available. It’s seen as a pretty normal and usually cost effective way of obtaining something out of reach if you were buying, or as a way of being a ‘have’ instead of a ‘have not’ without the big commitment of a purchase.

It’s clear why someone would want to rent a house or a car. It’s a big investment which usually requires a huge outlay if you’re going to buy, yet you can keep up with the Joneses by making a neat monthly payment. But would you want to, or need to, rent a website?

Are you really going to fall behind your competitors if you don’t have a website, or if you don’t have an effective website? Will you become a ‘have not’ if you don’t hit the front page of Google? Is the option to rent a website better than just creating something using one of the hundreds of ‘self build’ web packages?

The simple answer is yes to all three questions because the reality is; being able to rent a website is a perfect solution for anyone who wants to get noticed online. In fact when there’s the option to rent rather than build a website, the question may become, ‘is there any benefit of buying a costly new site?’ (This is the question usually asked when someone decides to get a new car, house or business premises).

People are coming to realise being online isn’t enough in a competitive and packed marketplace. You need to be discoverable; quickly and easily. It’s akin to making the decision to rent a high street shop in the most prominent position to attract the new clientele. When you decide to rent a website you’re essentially deciding to rent the shop-front in the best location, but without the price tag.

And there’s no doubt the price tag is another reason the move is shifting towards people choosing to rent a website rather than buy. There’s always been a big divide been the quality and usability of sites. The cheap, self build sites usually look just that; cheap and self built, yet if you want something bespoke and elegantly designed it comes with a hefty price tag, especially when you throw in hosting and maintenance.

This would all be fine if it guaranteed you would make an impression and recoup the investment by generating sales or hits. But it doesn’t. Many a lovely, beautifully crafted website will sit sadly on page 12, 32 or even 100+ in search engine results. Whereas if you choose to rent a website you’re guaranteed to beat all those expensive sites to the top search spots.

So, is there anything wrong with people deciding to rent a website? Not unless choosing the most successful, cost effective and innovate way to be discovered online is wrong.

Website Rental: The New Digital Phenomenon

Website Rental: The New Digital Phenomenon

Website Rental: The New Digital PhenomenonForget Facebook, Twitter or Digg, they’re all so 2010, the new digital phenomenon has to be website rental. Why? With everything else turning digital it makes sense that digital is turning, well… digital!

In our modern lives everything is online, from banking and shopping to entertainment and information; it’s all accessed from the latest PDA, MacBook, iPhone, Blackberry or even the old fashioned PC. If you’re not part of this enlightened digital world you’re already a huge step behind the competition, your friends and your contemporaries, yet here’s a really easy and effective way to leap firmly to the front of the virtual queue.

Website rental offers a perfect solution for non-techies, who would prefer to spend more time in the real, rather than virtual world but who realise the need for a strong digital profile. It’s a solution that is rapidly growing in popularity as the successes are noted and monitored.

Phenomena often take time to develop and it already feels like we’re coming to a second wave in the world of website rental. The first iteration was to rent a fully fledged, and often expensive, site from a developer that never guaranteed you more than a web presence. Sure, you could say you were hugely progressive by having a website but nine times out of ten, no one could find it. What’s exciting about the second iteration is that website rental has moved forward to become just what a digital product should be: effective, accessible, instant, and above all, a product which offers something useful.

Useful can be a funny phrase to use but when you think about it, all good digital products have a clear and defined use. They let you stay in touch with friends, share, communicate, collaborate and find information, all pretty valuable things. Gone are the days when a clunky but attractive looking website was described as a great digital product, now it’s much more about what it offers. Website rental neatly ticks the box in offering something not only pretty unique but also undisputedly practical and purposeful. It offers a quick, easy and affordable way to get noticed. Guaranteed.

Having an immediately top ranked profile is invaluable in a world where people want to find, discover and interact right now, with no delay. People don’t want to search or wade through pages of results to find what they’re looking for. Why would they when this is the digital age? That’s why website rental is destined to be the next big online phenomenon; there is nothing else that offers people that chance to leapfrog the time consuming task of SEO (Search Engine Optimisation), the hit and miss nature of Google ads or the hours of posting on blogs and forums to get your name known. None of which guarantees you the podium, first page finish that website rental does.

One thing about phenomena though, they do tend to become mainstream quite quickly. They tend to become picked up by the masses as soon as the news of a great new product hits the headlines. What’s nice about website rental is that it still feels like you can get involved in the early stages. It still feels like there’s a chance to take advantage of an exciting new phase of online development.

Certainly, website rental gives you the chance to become an early adopter of the next digital phenomenon. Then, all you need to do is sit back and enjoy watching the wave of followers walk in your footsteps.

Why you should rent a website

Why You Should Rent A Website

Why you should rent a website

The choice between purchasing outright your new website and using a rent a website service isn’t a decision that should be taken lightly. Renting websites might not be right for every business type, model or situation.

The traditional model of a rent a website service or website leasing scheme is where the web design agency take the overall cost of the web design and simply divides it by say twenty-four months. The client then gets to rent a website each month for two years and after the two years are finished has the option to buy the site at a discounted price.

The advantage of the above method is the client gets a new website without having to lay out a large sum of money. There may also be certain tax advantages with doing it this way, but this may vary depending on where you are. In most cases the new site will be built off the back of a template from a content management system (cms) like Joomla, Drupal or WordPress.

Template based designs can make websites look a little similar. Larger companies looking for their own unique branded style might find this an obstacle. There may also be an issue over who owns what. If you need the copyright to the text, images, video, programming code and scripts then you might want to check the small print very carefully.

The latest trend in rent a website services is where the site is used more for traffic generation than a corporate brochure. In other words a company will rent a website that is already on page one of Google. This might only be a small, highly optimised site that is designed to send targeted traffic direct to the client or to the clients existing website. A guarantee is sometimes provided should the site fall from page one of Google for the chosen key phrases the client stops payment. The advantages to the client are obvious as the risk is now with the web design company. This type of rent a website system is ideally suited to a business that already has a website but is seeing very little new business or few customer enquiries being generated. They can use the rented website to drive fresh targeted traffic to their existing website.

With over 90% of web searchers clicking on what they see on the first page of Google, and, depending on whose figures you believe, about half of all searchers click on the very first listing. Therefore number one is the place to be more so than ever before. This will become even more important and extremely valuable to businesses as the number of mobile searchers is growing rapidly. I did a search on my mobile for the phrase ‘swimming lessons’ and the screen showed the number one position followed by the Google places map. No other listings could be seen. You now have a situation where the number one position is effectively page one and the number two position is on page two. Page two listings only get a tiny percentage of the clicks.

If you are looking for more traffic for your website and more enquiries and leads for your business (and who isn’t?) then using a rent a website service could be your answer; especially if it guarantees you a page one listing on Google.